A Guide for SaaS Vendors: Gaining Competitive Advantage with MySQL

SaaS is large and growing. According to IDC, the SaaS market is growing over ten times faster than traditional on-premise software. SaaS was valued at $49 bn in 2014 and is forecast to more than double to to $113 bn within 5 years. As software vendors have recognized both the market opportunity in SaaS and its threat to on-premise-only software businesses, software vendors are engaged in a high-stakes battle with both old and completely new rivals.

MySQL can help SaaS vendors compete more effectively by providing capabilities and characteristics SaaS users care about most: Data and Service Level Protections, Performance and Scalability, Vendor Experience and Reliability, Manageability and Flexibility. This paper uses an easy to follow Q&A format that will help you assess MySQL's (or any database's) strengths as a SaaS database.