Top Reasons for VP Engineering to Embed MySQL

1. Best-in-Class Database

MySQL is the world's most popular open source database software, with over 12 million active installations and over 2000 ISV / OEM customers. It’s designed to help keep product costs low over products’ lifecycle but also offers the performance, reliability and scalability necessary for even the most demanding applications, including Telco, Network Management and many of the world’s largest Web properties. And, MySQL is now backed by Oracle, the world’s leading database company.

2. Focus Engineering on Your Core Competency

Make best use of your scarce engineering resources by focusing them on building your core product(s) rather than building and maintaining a proprietary database.

3. Reduce Risk to Engineering Schedule

Accelerate your time to market by embedding MySQL, a proven relational database, rather than building your own. In addition, by using a full-featured RDBMS from the start, you can easily add more sophisticated data capabilities to your product over time, and keep pace with your customers’ growth. This helps avoid the difficult and expensive task of migrating your products and customers to another database.

4. Platform Independence

MySQL is available on over 20 platforms making it a good fit for OEMs, ISVs, VARs who want the freedom to deploy on multiple operating systems and hardware platforms.

5. Standards-based

MySQL provides support for ANSI SQL standards and includes drivers for ODBC, JDBC, and .Net. and provides support for popular programming languages including C, C++, C#, Java, PHP, Perl, Python, and Ruby.

6. Open Source

With access to the MySQL source code, you have the flexibility to tailor MySQL to your specific needs. Developers also benefit from one of the world’s largest and most active open source ecosystems.

7. Trusted, secure and reliable

With over 70,000 downloads every day and over 12 million installations, MySQL benefits from the testing and feedback of its large installed base.

8. 24x7 Support

Get global, 24 x 7 support from Oracle, the world’s largest database company, and directly from the source - from the engineers who develop MySQL Enterprise. They are ready to help you with your toughest technical questions when you need it.

9. Zero Administration

ISVs can deploy MySQL as a Zero Administration RDBMS that does not require a dedicated DBA or any administration apart from the embedding application’s administration. This makes MySQL an ideal fit for software application and hardware appliance vendors who want to appeal to small to mid-sized businesses and keep their product support costs low

10. Small Footprint

MySQL is a good fit for deeply embedded applications with a footprint of less than 2 MB. MySQL runs silently, so your customers are unaware that a database is embedded within your application.

11. Easy to Use

MySQL is recognized for its superior ease of use. The fact that users can get MySQL up and running in minutes rather than days enables organizations to develop and deploy database applications much faster than with other databases.

12. High Performance

According to independent benchmarks, MySQL is a recognized leader in both pure performance and price/performance tests.

13. Flexibility

MySQL's Storage Engine Architecture provides ISVs the flexibility to choose purpose-built storage engines for OLTP, read-intensive applications, high availability, and more.

14. Scalability

MySQL replication enables you to cost-effectively scale-out your database environment to increase throughput and scalability by easily adding more MySQL servers on low-cost commodity hardware.

15. Make Reporting and Analysis Easy

Embedding a full-featured RDBMS as opposed to a flat file data store enables you to add comprehensive reporting and Business Intelligence functionality.

16. Win Competitive Comparisons

Gain market share with a scalable and full-featured product by embedding a RDBMS with superior performance and reliability.

17. Deliver a "Database Included" Product

By embedding MySQL, you can deliver enterprise applications to the SMB market with no additional requirements for end-users to buy database licenses.

18. Deliver a Better "Out-of-the-Box" Experience

Customers will have a better "Out-of-the-Box" experience with a "database included" product. A pre-configured, pre-tuned, and pre-optimized database relieves customers and your support organization of that burden, and speeds application deployment. In addition, your customers are spared the additional time and expense of acquiring a database.

19. Reduce COGS (Cost of Goods Sold)

MySQL is a cost-effective database solution with licensing terms that can be tailored to meet the unique requirements of OEMs, ISVs and VARs interested in embedding or bundling a database.

20. Enter New Markets

Meet the requirements of a new class of customers by delivering a solution that can capture the extremely high volumes of data required to perform real-time reporting and analysis.

21. Extend Product Line

Deliver new products that include a database to capture, store and report on data.