Top Reasons for Product Managers to Embed MySQL

1. Reduce COGS (Cost of Goods Sold)

MySQL is a cost-effective database solution with features designed to keep products’ costs low throughout their lifecycle, and has licensing terms that can be tailored to meet the unique requirements of OEMs, ISVs and VARs.

2. Enter New Markets

Meet the requirements of a new class of customers by delivering a solution that can capture the extremely high volumes of data required to perform real-time reporting and analysis.

3. Extend Product Line

Deliver new products that include a database to capture, store and report on data.

4. Deliver a "Database Included" Product

By embedding MySQL you can deliver enterprise applications to the SMB market with no additional requirements for end-users to buy, tune, or even administer a database.

5. Deliver a Better "Out-of-the-Box" Experience

Customers will have a better "Out-of-the-Box" experience with a database-included product. Firstly, they do not have to acquire a database, and with a pre-configured, pre-tuned, and pre-optimized database there are no manageability issues for customers. They can get applications into production faster, which also reduces the number of support calls to your organization.

6. Make Reporting and Analysis Easy

Embedding a full-featured RDBMS as opposed to a flat file data store enables you to add comprehensive reporting and Business Intelligence functionality.

7. Win Competitive Comparisons

Gain market share with a more scalable and full-featured product by embedding a RDBMS with superior performance and reliability.

8. Zero Administration

Customers can deploy a Zero Administration RDBMS that does not require a dedicated DBA or anything in addition to the embedding application’s administration. This makes MySQL an ideal fit for embedded software application and hardware appliance vendors who want to target small and mid-sized businesses and keep their support costs low.

9. Easy to Use

MySQL is recognized for its superior ease of use. The fact that users can get MySQL up and running in minutes rather than days enables organizations to develop and deploy database applications much more quickly, reducing costs and time to benefit.

10. Small Footprint

MySQL is a good fit for deeply embedded applications with a footprint of less than 2 MB. MySQL runs silently, so your customers are unaware that a database is embedded within your application.

11. High Performance

According to independent benchmarks, MySQL is a recognized leader in both pure performance and price/performance tests.

12. Flexibility

MySQL's Storage Engine Architecture provides ISVs the flexibility to choose purpose-built storage engines for OLTP, read-intensive applications, high availability, and more.

13. Scalability

MySQL replication enables you to cost-effectively scale-out your database environment to increase throughput and scalability by easily adding more MySQL servers on low-cost commodity hardware.

14. Trusted, Secure and Reliable

With over 70,000 downloads daily, and over 12 million active installations, MySQL benefits from the testing and feedback of its massive installed base. Other vendors do not have this extensive testing and feedback loop.

15. Best-in-Class Database

Using MySQL as your products’ datababase gives you and your customers the assurance of using the world's most popular open source database software now backed by Oracle, the world’s leading database company.

16. Platform Independence

MySQL is available on over 20 platforms making it a good fit for OEMs, ISVs, VARs who want the freedom to deploy on multiple operating systems and hardware platforms.

17. Standards-based

MySQL provides support for ANSI SQL standards and includes drivers for ODBC, JDBC, and .Net. And MySQL has support for popular programming languages including C, C++, C#, Java, PHP, Perl, Python, and Ruby.

18. Open Source

With access to the MySQL source code, you have the ultimate flexibility to tailor MySQL to your specific needs. Developers also benefit from one of the world’s largest and most active open source ecosystems.

19. Focus Engineering on Your Core Competency

Make best use of your scarce engineering resources by focusing them on building your core product(s) rather than building and maintaining a proprietary database.

20. Reduce Risk to Engineering Schedule

Accelerate your time to market by embedding a proven relational database rather than building your own. In addition, by using MySQL, a full-featured RDBMS, from the start, you can easily add more sophisticated data capabilities over time and keep pace with your customers’ data growth, avoiding the difficult and expensive task of migrating your products and customers to another database.

21. 24x7 Support

Get global support from Oracle, the world’s leading database organization, and directly from the source - from the engineers who develop the MySQL Enterprise Server. They are ready to help you with your toughest technical questions.