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Espoo, Finland – 15 January, 2010 – Finland-based Aito Technologies, developer of a customer experience analytics product suite, today announced its plans to employ Sun Microsystems’ MySQL Embedded Database Server software to successfully analyze up to billions of phone calls, text messages, and mobile data sessions on a daily basis.
With reference clients such as Nokia, TDC, Blyk, Elisa and Muxlim, Aito’s daily traffic load entails several of TB of data. Consequently, the vendor’s application has strict requirements for high database performance and scalability on a multiprocessor architecture.
Aito Technologies’ product is used to manage and analyze service usage and experience of tens of millions of mobile customers around the world on a daily basis. By purchasing MySQL OEM licenses from Sun Microsystems, it has been possible for Aito to embed the MySQL database as part of the Aito product, which extracts relevant data from operators’ data centers, CRM or SMS systems.
MySQL is used as a transient storage layer for the massive data collection and processing. Initially, the data is fed into the MySQL database, and thereafter the customer behavior information is shown in an easy-to-understand format via a browser-based user interface.
“On a daily basis, the MySQL databases handle several of TB of traffic data, which means that high performance is key to our mission-critical operator software,” said Anssi Tauriainen, CEO at Aito Technologies. “We have chosen to base our analytics software on MySQL to secure high performance, scalability, and security. Moreover, we can offer our clients a lower total cost of ownership, which results in a win-win situation for both us and them.”
Aito Technologies' business challenge is to be able to process data traffic loads going up to billions of mobile events a day, such as calls, messages and data transfers. Moreover, all such communications data is protected by data and privacy protection laws, which make the security aspect extremely important. By powering their technology with MySQL, Aito is able to scale to handle the massive variations, without jeopardizing performance and security.
“We are very proud that Aito Technologies has selected MySQL to power such a critical and data intensive application,” said Matti Rantanen, MySQL Nordic Telecoms Sales Manager at Sun Microsystems. “This is at testament to our focus of delivering high levels of availability, reliability and performance with a favorable cost for both Aito and its customers.”
MySQL is the most popular open source database software in the world. Many of the world's largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Web sites, critical business systems, communications networks, and commercial software. At http://www.mysql.com, Sun provides corporate users with premium subscriptions and services, and actively supports the large MySQL open source developer community.
Aito Technologies Oy is a developer of innovative and business driven Customer Experience Analytics product suite for network operators and digital service providers. As the brainchild of a group of telecom innovators with network and software vendor, research and operator backgrounds, Aito is able to provide a unique approach to the CEM market – instant access to relevant data with the fastest integration time. www.aitotechnologies.com